01
Conversation
You describe how the work happens now and where it stops fitting. No specification required.
services
Four capabilities. One systems approach.
Every project starts with the same question: how does the work actually happen?
The capability follows the answer.
how we scope
The capability is not the starting point.The problem is.
- Sometimes a workflow needs automating.
- Sometimes the tool does not exist and has to be built.
- Sometimes the storefront is fine and the operation behind it is not.
- Sometimes the systems already exist and simply do not talk.
Most engagements use more than one of the four. They are listed separately because they are different kinds of work, not because they are sold separately.
01 / AI automation
Remove the work that should not need a person.
Automation is most useful when it removes repetition, prevents avoidable mistakes, and makes information move without someone carrying it.
It is least useful when it is added on top of a process nobody has examined.
what this covers
Workflow automation
Built with Make.com, Zapier, or n8n depending on what the process needs.
Custom AI agents
Built on Claude and the OpenAI API for tasks that need language understanding rather than fixed rules.
Document processing
Extracting, structuring, and routing information out of unstructured files.
Intake and routing
Requests, leads, and submissions classified and sent to the right place.
Reporting and internal operations
Recurring reporting and back-office steps that repeat on a schedule.
when this fits
- The same task is done manually every week.
- Information is copied between systems by hand.
- Documents arrive in a format nothing downstream can read.
- An existing automation breaks whenever something unexpected happens.
02 / SaaS development
When the right tool does not exist, build it.
Custom software is the right answer when the workflow is specific enough that configuring an existing platform would mean fighting it.
Not software for its own sake. A working product with a reason to exist.
what this covers
Web applications
Products built around a defined user, workflow, and business requirement.
Mobile products
For workflows that happen away from a desk.
Internal platforms
Tools built for a team rather than a market.
AI product development
Taking a model-backed idea past prototype into something usable in production.
when this fits
- The process runs on spreadsheets nobody trusts.
- Off-the-shelf tools cover most of the job but not the part that matters.
- You have an AI prototype that needs to become a product.
- The workflow is a competitive advantage and should not be flattened to fit a platform.
03 / E-commerce systems
The storefront is only the visible part.
Most commerce problems are not design problems. They are operational ones that become visible at the storefront.
Inventory. Orders. Accounting. CRM. Fulfilment. Customer communication.
what this covers
Shopify development
Custom storefronts and theme work built around the brand rather than around a stock template.
Product and collection structure
Catalogue architecture that holds up as the range grows.
Operational integration
Connecting the store to inventory, accounting, CRM, and fulfilment.
Release and testing workflow
A way to ship changes without breaking a live store.
when this fits
- The theme cannot express the brand without fighting it.
- Orders and inventory are reconciled by hand.
- The catalogue has outgrown how it was originally structured.
- Every storefront change is a risk because there is nowhere to test it.
04 / Integrations
Make separate tools behave like one system.
Most companies do not have a software shortage. They have a connection problem.
Information should move where it is supposed to move without someone carrying it there.
what this covers
API integration
Connecting platforms that were never designed to work together.
Database and data flow
Deciding where information lives and which system owns it.
Business platform connection
CRM, accounting, inventory, and support tools kept in agreement.
Failure handling
What happens when an API is down, a record is missing, or a job runs twice.
when this fits
- The same record exists in three places and disagrees in two.
- A person is the integration between two systems.
- Nobody is sure whether last night's sync actually ran.
- Reporting requires exporting from several tools first.
engagement
How a project usually runs.
02
Diagnosis
We map the process, identify what is worth changing, and say plainly what we would leave alone.
03
Proposal
A defined scope with the architecture, the capabilities involved, and what the system will and will not do.
04
Build and fit
We build, test against real use including the edge cases, and hand over documentation.
start here
Not sure which one you need?
That is usually the right place to start.
Describe the process and where it breaks down. Which capability applies is our problem to work out, not yours.